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200 billion tweets were sent in 2014. That’s 500 million each day, over 20 million an hour, 5,787 every second.

Facebook has 1.4 billion active users – roughly tenfold growth in five years. LinkedIn, WhatsApp, Snapchat, Tumblr, Instagram: social media is how people communicate now. Other technologies we haven’t even heard of yet will be mainstream in two years.

Social media enables instant, global and unfettered communication. Some content is spontaneous, ill-considered and misjudged; some forms part of a carefully planned campaign, for example by an organised action group.

Either way, organisations need to know how to respond.

Our reputation management experts combine a deep understanding of technology with practical experience of defamation, privacy, malicious falsehood, harassment and data protection law.

We have the expertise to provide tailored and commercial advice on the threats facing your organisation.

Social Media Map

Case Study

A disgruntled ex-employee sets up a Facebook page entitled ‘Acme Corporation Leak – secrets from the inside’.

Initial posts are fairly innocuous, but after two weeks, the page has over 1,000 “likes” and the content becomes highly damaging.

Posts contain false allegations about the company’s conduct, sensitive information about its operations, and personal information about senior officers.

Others jump on the bandwagon, and the material proliferates via other social media.

In situations like these our team can:

  • help track down the rogue, including using Norwich Pharmacal relief
  • seek an injunction to stop the problem at source, where appropriate
  • advise on how to seek relief from social media providers themselves
  • help you avoid common mistakes – the wrong move can make the problem worse.
Photo of Ian Birdsey

Ian Birdsey

United Kingdom
Partner
t: +44 (0)20 7490 6446
e: Ian.Birdsey@pinsentmasons.com
Expertise: Social media, Cyber
Photo of Imogen Allen-Back

Imogen Allen-Back

United Kingdom
Associate
t: +44 (0)20 7054 2733
e: Imogen.Allen-Back@pinsentmasons.com
Expertise: Social media, adverse media coverage, competitor attack, confidentiality
Photo of David Barker

David Barker

United Kingdom
Partner
t: +44 (0)20 7490 6969
e: david.barker@pinsentmasons.com
Expertise: Social Media
Photo of Alex Keenlyside

Alex Keenlyside

United Kingdom
Senior Associate
t: +44 (0)20 7490 6646
e: alex.keenlyside@pinsentmasons.com
Expertise: Adverse media coverage, competitor attack, confidentiality, social media

News from Out-Law.com

Corporate defamation claimants will be comforted by court’s interpretation of ‘serious harm’, expert says

It was sufficient for a law firm to show that it had lost out on a single instruction in order to demonstrate that it had suffered “serious harm” that had “caused or is likely to cause … serious financial loss”, the High Court has ruled.

Supreme Court president: UK privacy law “may have to be reconsidered” due to rise of social media

The pace of technological change and rise of social media “may make it inevitable” that UK privacy laws need to be revised and updated, the country’s most senior judge has said.

Report: communications laws need to be reformed to account for social media age

UK communications laws should be reformed to account for the social media age, a civil liberties group has said.

FCA warns of potential pitfalls of ‘retweeting’ in new social media guidance

Financial services companies that ‘retweet’ comments on Twitter could find themselves in breach of rules on financial promotions, the Financial Conduct Authority (FCA) has warned.

Twitter and the law: 10 legal risks in tweeting from or to the UK

This guide discusses legal risks which apply, or potentially apply, to Twitter, in the context of recent media attention given to the lawfulness of tweets.



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