More reputation risks
Protecting intellectual property
Your brand lies at the heart of your corporate reputation. When competitors take your name in vain, we are there to help. We work to protect your brand through trade mark registration, and enforce those rights when others overstep the line.
For example, a competitor may use your brand or trade marks without your permission, or compare you unfairly to their own products and services. With our legal expertise in intellectual property rights, we can stop further publication and make sure that it doesn’t happen again.
Patents, designs and copyright
Patents, designs and copyright, are at the core of innovative businesses. Often these will be “crown jewel” assets.
Corporate reputation as an innovator can be tarnished by failing to protect those assets properly.
An example is Northern Foods; they invented the ready meal decades ago but failed to obtain appropriate intellectual property protection, allowing widespread competition and losing licensing revenues. Obtaining strong IP protection for key products goes straight to the credibility of the company’s balance sheet.
We can advise on your IP protection and exploitation strategy and help you ensure that you maximise return on investment.
Corporate reputation can also be damaged by failing to check the IP landscape before product launches.
For example, in 2012 a US jury decided that Marvell Technology Group should pay Carnegie Mellon University $1.17 billion in damages for infringement of two patents relating to how accurately hard disk drive circuits read data. We work with clients in a wide range of technology fields to minimise those risks through freedom to operate investigations
Safeguarding corporate funds
Whilst businesses are focused on market share and operations, it is also important for organisations to implement effective systems and controls to reduce the chances of falling victim to a fraud. Whilst many organisations implement policies and procedures to prevent falling victim to a fraud, it is no secret that fraudsters are continuing to infiltrate these lines of defence.
The failure to counter the threat of fraud could lead to the theft of significant investor and company funds. Having to explain such an incident to customers and investors could result in irreparable reputational damage.
At that point, it doesn’t matter how great the product or service on offer is, customers and investors will be weary about placing their trust with the company.
We work closely with our clients to identify the risks which are specific to their business in order to devise strategies on preventing, detecting and reacting to frauds. Our advice is tailored to maximise recovery of stolen funds and to minimise business impact.
At the same time, we work closely with our clients to manage the impact of any investigations by regulators.
Health & safety and environmental responsibility
Regulatory changes, health & safety and environmental incidents for companies in high-hazard industries (such as construction, manufacturing and energy) could lead to significant reputation and business damage if not properly managed. We provide SHE advice, focusing on legal preventative measures and reputational risk management so that the chances of an incident arising is minimised.
We do this by working collaboratively with SHE advisors and senior leadership teams to ensure that operating processes and procedures and compliance structures are appropriate and practical.
If the worst is to happen, our team has an extensive track record of advising on some of the highest profile health, safety and environmental litigation at all stages. We have developed and refined a toolkit that includes preventative steps, as well as support for clients after incidents have occurred.